online event
Pricing considerations for the Food and Drink exporters
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Discover practical strategies for setting competitive export prices and managing costs effectively.
What you’ll learn
- Understand and know where to access details on any import tariffs for your target market plus the options to mitigate those costs.
- Appreciate the management of VAT or Sales taxes, plus the process required for excise duties, if applicable.
- Learn the breakdown of transport and logistics costs and who should be responsible for them.
- Know the difference between fixed and marginal cost and how to factor it into your cost calculations.
- Gain an appreciation on the different routes to market and the consideration of segmented pricing policy.
Description
Join us for an insightful session on export pricing, where we'll explore the key factors to consider when setting prices for international markets. Export pricing structures differ significantly from domestic pricing due to additional costs and complexities that must be taken into account.
We'll outline essential pricing considerations, offer practical advice on managing and mitigating extra costs, and discuss cost responsibilities - including whether to absorb them or pass them on your customers. You'll also learn how to approach fixed and marginal costs and adjust pricing based on your chosen distribution routes. The event will conclude with a 15-minute Q&A session.
Speakers
Roger Marshall
Trade and Customs Specialist, The Institute of Export & International Trade
Roger Marshall has been involved in international trade for over 40 years. After spending 5 years with Sainsbury's in the buying department, where he worked on importing animal products from New Zealand and Denmark, he spent 13 years working for one of Japan's largest trading companies.
As such, he has been involved in trading a variety of different commodities, ranging from Russian timber to rare earth critical minerals. He has also been involved in the financing and development of electronics production in Eastern Europe and has helped to build up trade in consumer electronics to major UK & European retailers.