online event
Gateway USA: Working with Americans: How to Build Profitable Business Relationships
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Whether you encounter the US business culture when traveling the globe or at your desk, this highly practical and relevant workshop provides you with current business research and actionable information about your US colleagues’ business practices and culture.
What you’ll learn
- You will get an understanding of what makes Americans “tick”
- You will learn how to communicate effectively within your American partners
- You will be provided with frameworks and tools to enable you to create action plans and help with market development activities
Description
With California alone the 5th largest global economy, understanding how to win there and across all 50 US states makes the difference between success or failure in this vibrant economy
In today’s global environment, the key to personal and business performance– now more than ever – relies on international collaboration, teamwork, engaging people from a variety of backgrounds in both real and virtual ways.
Given the nature of work and cultures of business partners, clients and colleagues, long-lasting US relationships may be difficult to establish and maintain. Endeavours are very often short-circuited by lack of insight into the American’s definition of “appropriate” business practices, opposing mental models and filters.
This webinar has been created by Allyson Stewart-Allen, world-recognised business expert with over 35 years’ experience actively helping executives at all levels in international businesses.
The objective of this session is to enable you to succeed in the ambiguous, unsettling and diverse US business environment in which you operate.
This webinar concentrates on the practical aspects of working with Americans, including the American view of business and the impact of those perceptions of others on the bottom line. The session will provide participants with frameworks, insights and tools to be able to create action plans and apply the learning to their business activities.
You will get insights necessary to create effective communication within and across trans-Atlantic teams which will help reduce stress, frustration and conflicts based on simple misunderstandings.
Speakers
Allyson Stewart-Allen
CEO, International Marketing Partners Ltd
Allyson Stewart-Allen is an internationally-recognised business expansion adviser, broadcaster, speaker and educator whose expertise in the field of international expansion is sought by household brands growing their markets around the world, especially the USA. A Californian based in Europe for over 35 years, Allyson applies her extensive international consulting experience to the company she founded, International Marketing Partners.
She is co-author of both editions of the best-selling book Working with Americans, the first “how to” book to help executives negotiate, influence and communicate for more profitable US business relationships.