Prior + Partners: Ground-breaking design for the public realm

Prior + Partners is an integrated masterplanning, planning, and economics practice. They bring a design-led approach to creating people-centred and viable places. The firm is recognised as a sector-leading expert. Their team of 120 professionals works across disciplines and scales. This includes everything from regional plans to district masterplans and site development to economic growth strategies.

Each project addresses global challenges like climate change, ageing populations, digitisation, and new forms of mobility. The team tailors its response to the specific needs of each location. They value social, economic, and environmental outcomes as critical indicators of success.

Headquartered in London, Prior + Partners is engaged in numerous groundbreaking projects within the GCC.

Since 2019, the team has supported the Royal Commission for AlUla in KSA. They have helped capitalise on the region’s unique cultural, heritage, and natural assets. This effort has transformed AlUla county into a global tourism destination.

The practice's role includes articulating and implementing the strategic vision. They develop regional frameworks, detailed masterplans, and strategies. The team continues to support the client with an in-country group providing design advisory, masterplan guardianship, and oversight of the public realm programme.

As Prior + Partners looks to the future, the practice is passionate about its work in the GCC. They are building a team on the ground to unlock the full potential of projects in the region.