Exporting advice
Digital industry and economy
The digitisation of Germany’s industry and economy will impact on all sectors and enhance opportunities associated with business models, manufacturing processes, digital marketplaces, future mobility and supply chains. There is demand in areas of UK strength such as food and drink, consumer goods, big data, artificial intelligence (AI), cyber security and the internet of things.
Strong economic framework
Germany offers competitive tax regulations, investment incentives and a secure, highly developed political and economic framework. This is supported by an excellent infrastructure, a highly qualified workforce and a legal system that protects property and individual rights. Germany also hosts some of the largest international trade shows, where companies have access to German and international buyers.
Top five UK goods exported to Germany , in the four quarters to the end of Q2 2024
| Goods | Value (£ billion ) |
|---|---|
| Mechanical power generators (intermediate) | |
| Aircraft | |
| Cars | |
| Medicinal & pharmaceutical products | |
| Crude oil |
Source:
ONS Trade in goods: country-by-commodity exports
Last updated: October 2024
Download the latest trade and investment factsheet for Germany.
Top five UK services exported to Germany , in the four quarters to the end of Q2 2024
| Service | Value (£ billion ) |
|---|---|
| Other Business Services | |
| Financial | |
| Telecommunications, computer and information services | |
| Intellectual property | |
| Travel |
Source:
ONS UK trade in services: service type by partner country, non-seasonally adjusted
Last updated: October 2024
Download the latest trade and investment factsheet for Germany.
Total import value (into the UK from Germany) and export value (from the UK into Germany) over time
| Year | Imports (£ billion ) | Exports (£ billion ) | Total trade (£ billion ) |
|---|---|---|---|
| 2016 | 74.6 | 49.5 | 124.1 |
| 2017 | 80.8 | 56.9 | 137.7 |
| 2018 | 80.9 | 56.4 | 137.3 |
| 2019 | 78.1 | 56.5 | 134.6 |
| 2020 | 67.2 | 50.3 | 117.5 |
| 2021 | 68.1 | 49.6 | 117.7 |
| 2022 | 79.9 | 57.5 | 137.4 |
| 2023 | 87.6 | 63.0 | 150.6 |
Source:
ONS UK total trade: all countries, seasonally adjusted
Last updated: October 2024
Total trade is the sum of all exports and imports over the same time period.
Download the latest trade and investment factsheet for Germany.
Germany: at a glance
Economic growth
-0.3%
Actual figure (IMF, 2023)
The UK is 0.1% (IMF, 2023, projected figure)
GDP per capita
$52,727
Actual figure (IMF, 2023)
The UK is $49,099 (IMF, 2023, projected figure)
Currency
Euro
Business languages
German
You may need a translator
Time zone
GMT +1
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Opportunities for exporters
There are opportunities for UK companies across a broad range of industries. Our trade advisers in Germany have identified particular opportunities for UK businesses in the following sectors:
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The convergence of manufacturing and tech along with the Internet of Things (IoT) evolution, are presenting significant new opportunities for ICT companies. The sector has witnessed significant growth in recent years, driven by the increasing adoption of digital technologies across industries and the government’s focus on digital transformation. New growth areas are expected to be in AI, supply chain automation, IoT, cyber security, quantum computing, fintech and health tech.
Investment incentives
Germany offers investment incentives, ranging from cash incentives for the reimbursement of direct investment costs to incentives for labour and research and development.
SME sector
Germany has a very high performing SME sector, called the 'Mittelstand' which cover 56% of the 38.4 million employees in Germany with 97.1% of German exporters being SMEs. These companies are world leaders in their fields, but often need support with the challenges of digitalisation.
Drive to improve efficiency
German manufacturing companies are keen to make their factories more efficient. There are opportunities for UK companies specialising in data and technology to help improve the output of German plants.
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Germany is the EU’s largest market contributing 21% to GDP. The new government will increase the target for renewables from 65% to 80% by 2030 with impressive growth trajectories for offshore wind, hydrogen, grid technologies and solar. This is fertile ground for UK exporters.
Growth potential for offshore wind
Offshore wind will increase from 20GW to 30GW by 2030, 50GW in 2035, and 70GW in 2045. Upcoming opportunities include marine geophysical, geotechnical and environmental survey services, design planning and engineering services, CTVs, SOVs, logistic and transport services. There will also be opportunities in remote and autonomous technological solutions enabling condition monitoring and maintenance and blade recycling.
Hydrogen
German H2 strategy envisages 5 Gigawatts (GW) of generating capacity by 2030, plus 5 GW by 2035 to 2040 latest. A new supply chain and innovative solutions are required to replace the fossil resource in ~217 Terrawatt power for industry alone. €9bn funding (€2billion dedicated to R&D) are allocated to build it. With 30 small scale pilot projects underway, the German Hydrogen market will be working closely with UK projects and companies.
Photovoltaic and solar thermal
New developments in photovoltaic and solar thermal opportunities are emerging due to targeted expansion of solar power to around 200GW by 2030, compared to 54GW installed capacity in Q4 2020. In future, solar power installation will become mandatory on commercial property, and encouraged on domestic building. Germany occupies one quarter of the EU market with around 80.7 GWp, more than double of Spain and Italy’s 30GWp.
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The future mobility sector remains the strongest and most export-driven industry in Germany with a total turnover of €410.9 billion and 786,100 people employed in the industry as a whole in 2021. It’s transition towards connected and autonomous vehicles, and clean mobility creates excellent opportunities for UK companies providing solutions in vehicle connectivity, mobility management, sustainable mobility, and battery technology development.
Investment in future mobility
German automotive companies are investing heavily to meet the transport needs of the future and contribute to decarbonisation efforts. They transform their business from a manufacturer to a 'future mobility' service provider. With an increased focus in autonomous technologies, energy efficiency and battery technology new opportunities arise for UK companies.
Demand for UK skills
The biggest challenge German automotive companies are facing is the need for new software and engineering talent. The UK's reputation for high-end engineering and software skills is recognised in Germany. Automotive companies are also more open than ever to engaging in partnerships, rather than direct procurement.
Ties with the UK
The ties between the German and UK automotive industries run deep. Leading global players based in Germany have significant existing manufacturing ties to the UK, including VW, BMW, Ford, Daimler AG, Opel and Bosch. The UK automotive industry is close to home for German carmakers and respected for its business practice and innovation.
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Germany is at the forefront of healthcare innovation while also being the number one in Europe’s healthcare market by market volume, number of patients and healthcare providers. In this sophisticated and demanding market, the opportunity for companies providing innovative products and services is substantial.
Market size
Germany offers one of Europe’s largest markets for healthcare and life sciences products. Healthcare expenditure reached €457 billion with an annual growth of 5.4% in 2021. High market demand and Germany’s strategic location make it a preferred choice for many international healthcare and life sciences companies preparing to expand.
Health technology
An increasing demand for healthcare services in Germany, combined with widespread digitisation and rapidly changing policy and legislation for healthcare system reforms, is paving the way for digital solutions in healthcare. With a 27% market share and sales of almost €43 billion Germany is by far the largest European market, Germany is also a world leader in medical technology and biotechnology, offering considerable opportunities for UK companies.
Pharmaceuticals
Germany presents significant opportunities with a sales increasing by 5.4% and industry revenue reaching €56.5 billion in 2022. The country can offer unique benefits to UK companies in the pharmaceuticals sector, including direct access to internationally renowned scientists, outstanding research units, and major international markets.
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With around 84 million inhabitants, Germany represents a very receptive market for international food and drink products. There are significant growth opportunities in spirits, including low and non-alcoholic spirits, confectionery, sweet and savoury snacks, vegan, organic, free from and international products produced in the UK.
Growth in the online market
The German food and drink industry is highly competitive, but until now has also been relatively conservative in its operating models. The introduction of new technology and digitalisation has helped to change this and resulted in the number of imports from the UK increasing.
Increasing demand for goods from other countries
The German public is becoming more open to new tastes and flavours. Food and drink imports from the UK remain concentrated at the medium to high end of the market, but interest is growing steadily, enabling the range of products to increase.
Opportunities for specialist sectors
Specialist sectors such as vegan, organic and free from foods are becoming increasingly popular in Germany. This has been underlined with organic food product retail sales exceeding €15 billion in 2022 and a 42% growth in vegetarian or vegan meat and dairy alternatives. As in most European countries, the demand for private label products is increasing. This is visible throughout the supermarket chains and discounters. As the UK is one of the leading private label products manufacturers, there is considerable potential in this sector.
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Germany is the largest consumer market in Europe, having 82 million possible consumers, with a low unemployment rate and an affluent population. With an excellent logistics infrastructure both domestically and extending into neighbouring countries, Germany is well-located for distribution to Western, Central and Eastern Europe.
Growth due to innovative sales methods
E-commerce is growing fast in Germany, especially among consumers aged 50 plus, a major group with strong purchasing power. Germany is responsible for around one quarter of all European B2C e-commerce turnover. Demand is also increasing in mobile commerce, social media shopping and innovative omnichannel sales solutions.
World-leading trade fairs
Germany hosts some of the world’s largest trade fairs across all consumer sectors. Just some examples include IFA, the worlds largest consumer electronics shows, living, dining, and giving at Ambiente Frankfurt and child and baby at Kind und Jugend Cologne.
High-potential products
Major growth areas in the 2020s are homewares and interiors, personal care and cosmetics, and DIY and gardening.
Check for trade barriers
Trade barriers, such as tariffs or taxes, can raise costs, cause delays, or even stop you from exporting. Check for any issues that may impact your business when exporting.
Check duties and customs
Find information on how to export goods from the UK. View the duties, rules, restrictions, and the documents you need for your products.
Doing business in Germany
Preparing to export
VAT
The standard rate of VAT in Germany is 19%. Convenience goods and day-to-day services are charged at 7%. Some services including banking, healthcare and non-profit work are VAT exempt.
Packaging and labelling
Packaging has a strong influence on German consumers and informs how they choose products. It is important to check that your packaging is to German tastes. Please also see the German Packaging Act for guidance.
EU standards apply to packaging. For more information see the 'Check how to export goods' guidance.
Labelling should be translated into German. Certain products, such as food and textiles, have specific labelling requirements.
Payment terms
Standard payment terms for business-to-business transactions are 60 days and 30 days for public authorities. You can claim late payment interest when terms are not met.
Services regulations
Information on rules for selling services and business travel to Germany is available on gov.uk
Trade barriers
Check for any reported barriers to trading with Germany.
Report any trade barriers that are affecting your business so we can help fix them.
Operating in Germany
Routes to market
In a stable and secure market, there's a wide range of routes to market.
Options which may work well for you are:
- agents and distributors
Using local agents or distributors is an effective way to develop a presence in Germany due to the size of the market. German is the language of business and fluency is a major advantage for your company when using local partners.
- direct sales
Due to the relative closeness of the market, direct sales are possible. However, the need for German language skills should be considered. Ensuring full coverage of the whole market could be a challenge.
- e-commerce
Selling online or through e-marketplaces may be a good option for your company. It’s relatively cheap and easy to deliver products into Germany. DIT can suggest online marketplaces to help you get started. DIT’s E-Exporting Programme can also help.
For further information or a direct inquiry, get in touch with us.
Business culture
German firms are often family-owned and take a longer-term view. They value personal relationships highly.
Often businesses will not necessarily go for best price, but for long-term shared vision or relationship.
Business people will be well prepared for meetings, and will have carefully researched your products and services.
Intellectual property
Intellectual property (IP) rights are territorial and rights granted in the UK do not provide protection elsewhere. You should consider getting IP protection abroad if you want to trade overseas or sell to overseas customers via the internet.
The Intellectual Property Office provides practical information to help you protect, manage and enforce your IP abroad. Further support for British businesses can be found through a network of IP attachés, based in key UK export markets.
Next steps
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