Skip to main content

Selling services overseas:Paying VAT when exporting a service

What you’ll learn

  • what is meant by place of supply
  • general rules on where to pay VAT
  • some exceptions to the general rules

Understanding where you may need to pay VAT when exporting services is an important part of your export planning. Place of supply rules will determine whether you pay VAT in the UK or in the country of supply.

Make sure you are clear on where you are paying VAT before you supply a service, particularly when you are pitching, pricing and writing contracts.

What is meant by place of supply?

When exporting services, the place of supply refers to the place where you make a supply of the service, and where you may be charged VAT.

Working out the place of supply for a service can often be complicated and there are various rules to consider.

For most supplies of services, the place of supply is decided by what’s known as the ‘general rule’. But some supplies are subject to special rules that will affect their place of supply.

The place of supply general rule

The general rule for working out the place of supply of services is as follows:

  • if a UK business is supplying a service to a business customer, the place of supply is the place where the customer belongs
  • if a UK business is supplying a service to a non-business customer, the place of supply is the place where the supplier belongs

For UK businesses, this means that for B2B customers VAT is paid in the customer’s country and for B2C customers the VAT is paid to the HMRC, in accordance with UK VAT rules.

In case of potential investigations by the HMRC, make sure you have evidence that your customer is outside of the UK. Keep a record of contracts and invoices, and try to obtain a valid VAT or tax ID number for your customer in their country.

International trade adviser

Exceptions to the general rule of place of supply

In some cases, it’s not where the customer or supplier belongs that determines the place of supply, but the type of service that is being supplied.

For example, intangible services like accountancy, intellectual property rights and legal services are often not liable for UK VAT when supplied to a non-business customer.

There are also exceptions to the general rule for:

  • digital services
  • hiring out a means of transport
  • land and property services
  • events
  • intermediaries
  • work carried out on goods
  • transport

For further information on the exceptions to the general rule see the guidance set out from the HMRC

Share this page

  • Email
  • Facebook
  • X

Accelerate your learning

Sign up to Great.gov.uk and you'll be able to:

  • Track your learning progress and read case studies
  • Join live events from the UK Export Academy
  • Compare markets using live export data
Lady with pancakes

Thank you for submitting your rating

Thank you for helping us to improve this service


To help us improve our service, we'd like to know more about your booking experience today. It will only take a minute to complete.

Overall, how would you rate your experience with the Learn to export service today?

Did you experience any of the following issues?

Select all that apply.

Error: Select issues you experienced, or select ‘I did not experience any issues’

Or

How likely are you to use this service again?

Error: Select how likely you are to use this service again

Don't include any personal information, like your name or email address.

Your feedback must be 1200 characters or less

You can enter up to 1200 characters