The story of Underground began in the heart of Manchester, first as an exclusive sneaker shop and then a select seller of the rarest of products catering to a loyal customer base of casuals, post punks and new romantics. Inspired by the relentless creativity of the subcultures of the Northern British city the store developed as a unique brand developing more subculture-inspired products.
Inspired by the ferocity of punk and inspired by its febrile aftermath, Underground's original creepers were first worn by new romantics, goths, and new wavers in Camden, during the late 1980s. As post-punk gave way to grunge, Underground's steel cap boots found favour with the scene's plaid-shirted disciples in North America, Europe, and Japan.
Throughout the 90s Underground remained true to its roots, its winklepicker style becoming the shoe of choice for fashion-forward followers of the angular, guitar-driven music that returned at the dawn of the 21st century.
In the 2010+ years the Original Underground Creeper asserted itself as an archetype. The distinctive silhouette with which the brand is synonymous finding its way to new products including Jungle and Nox that, themselves have a lineage back to the brand's early days.
As movements splintered and cross pollinated with increasing speed, Underground has no fear on exploring the unknown whilst remaining a touchstone for those for whom style is synonymous with intelligence, independence, and rebellious spirit.
A new youth culture is emerging, that challenges all together a society deemed oppressive, notably by breaking the codes of gender, race, and culture. By its history and values, Underground leads that path, its DNA made of a relentless feeling of 'never enough'. As true punks, Underground challenges. An unexpected brand, it will do everything but stick to one style. Independent, it is free to do according to its will. Modern and in sync to the concerns of its consumers, Underground is “always forward, never back “.

Products and services

Footwear, Fashion Footwear, Alternative Footwear, Combat Boots, Creepers, Winklepickers, Platform Shoes, Punk Shoes, Goth Shoes, Footwear Made in the UK

Industry

Clothing, footwear and fashion, Retail and luxury

Regional

London

International

Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Greece, Italy, Japan, Malaysia, Nepal, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States, Vietnam

Languages

Cantonese, Chinese (written, simplified), English, French