Purpose-led, character-themed clothing for every family adventure, whatever the weather.

Backed by the creator of Paw Patrol, we help help families celebrate the great outdoors while empowering kids to care more for their planet!

Since launching in 2018 we’ve generated over £1m in sales, growing revenue 600% - faster growth than a small running shoe company called Blue Ribbon when they first launched, prior to re-naming as Nike!

90% of our clothing is made from recycled plastic bottles. So far we’ve recycled over 500,000 bottles into epic outdoor kids clothing.

Awards include Kidswear Brand of the Year by Drapers, Best Kids Activewear, Best Eco Swimwear & Best UK Fashion Newcomer at the Junior Design Awards.

We’re building a far bigger proposition than ‘just another clothing brand’ & we’d love you to join the adventure!

Products and services

Kidswear, Childrenswear, Sustainable, Outerwear, Skiwear, Swimwear, Rainwear, Kids Clothing, Childrens Clothing

Industry

Business and consumer services, Clothing, footwear and fashion, Creative and media, Retail and luxury