Mission:
To empower people by making sense of places.

Aim:
Ensure people get the most out of the places they spend time in.

How:
By crafting unique multidisciplinary design solutions that:
• welcome and help people find their way round places;
• communicate details of all amenities and offers;
• capture and express the essence of the brand;
• deliver the unexpected.

Helping to :
• encourage footfall to all areas;
• promote increased dwell and spend;
• stimulate return visits and positive word of mouth;
• keep tenants happy;
• attract business investment;
• increase employment;
• maximise return on investment.

Background:
• The Velvet Principle was founded in 2010, by Sean Brereton and Sian Kelly. A partnership that brought together 25+ years of wayfinding, information and brand design with client side
marketing, strategy and technology innovation.
• Our capability extends across the whole of the project cycle from strategy and concept design, through to design development, procurement and implementation.

Services include:
- Brand strategy & identity design
- Wayfinding & sign design
- Design of architectural graphics
- Design of customer service kiosks & exhibition stands

Products and services

Wayfinding Strategy, Wayfinding Design, Sign Design, Architectural Graphic Design, Environmental Graphic Design, Manifestation Design, Town Centre Wayfinding, Shopping Centre Wayfinding, Office Wayfinding, Residential Wayfinding

Industry

Communications, Construction, Creative and media, Financial and professional services, Leisure and tourism, Retail and luxury