NAKED PENGUIN BOY LIMITED

Based on the merchandiser manual we created a supermarket store for each merchandiser to run. A supermarket manager was on hand to provide tips and advice throughout the game. This was gamification for employees.
The merchandiser’s objective was to make as much profit as possible throughout the game. To do this they had a variety of options that they could tweak and manipulate as well as some unexpected obstacles and bonuses.
All players were put on a leader board complete with sales graphs and profit margins while Kraft had detailed access to the backend administration from where they could see the choices that merchandisers made and were able to tailor further training based on their decisions.
Results - The game achieved all the business objectives, invigorating merchandisers, educating and inspiring while translating into real world profits and a good ROI for the marketing team.