REPUBLIC MARKETING

We partnered with an emerging e-commerce brand to revitalise their email marketing strategy, focusing on segmentation and personalised content. The campaign began with a thorough audit of the brand's existing email lists and segmentation, identifying opportunities for more precise targeting.

We crafted a series of automated email sequences tailored to different customer segments, including welcome series for new subscribers, re-engagement campaigns for dormant customers, and personalised product recommendations based on browsing history.

The content was designed to be visually engaging and aligned with the brand's voice, with compelling subject lines and clear calls-to-action to drive conversions. A/B testing was employed to optimise subject lines, send times, and content formats, leading to a 35% increase in open rates and a significant boost in click-through rates.