BUTTERCRUMBLE LIMITED

We aimed to help our client launch an eco-friendly (and affordable) lunch brand to empower healthy eating among children in the US.

Let’s Plate! is a foodie start-up, founded by a husband-and-wife team. They are committed to offering ready-to-go plant-based lunches for children. The Let’s Plate! mission is to provide every child access to affordable, healthy and delicious eating.

Objectives:
1. Define and develop an effective brand strategy and visual identity
2. Apply the new identity to packaging design so the brand is retail-ready

Through creating a fresh identity and marketing collateral, $15,000 of investment was generated through a fully-branded Kickstarter campaign. Furthermore, the increased brand value was created through professional designs which are retail-ready for stockists.