REPUBLIC MARKETING

The client specialises in crafting custom software solutions for niche businesses. The nature of their market, marked by a high sales value and a small lead volume, makes every online interaction extremely valuable. They needed a strategy to seize every opportunity and increase ROI.

Challenge:
The client faces fierce competition in their niche sector, especially with indirect SaaS competitors going after the exact keywords. This led to soaring costs per click (CPC) and made optimising paid campaigns harder.

Our solution included a comprehensive approach to enhance their online presence. Through Google Ads, we analysed their main keywords, implemented conversion tracking, integrated CRM solutions, and employed automation scripts to optimise their campaigns. Additionally, our SEO Audit delved into technical checkups and formulated effective content strategies to ensure their website performed at its best and reached its full potential.

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