TARRALUGO LTD
Meeting the needs of clients.
Scaling Enterprise Data Collaboration Platform
The team had developed an impressive data collaboration platform that could seamlessly integrate data from multiple and disparate sources and present it in a user-friendly manner. The end-users could easily analyse the data by using natural language queries.
Despite the platform's strong technical capabilities, the team faced difficulties in gaining the traction it deserved due to the approach to market, messaging and pricing strategy. To overcome this challenge, they needed support to incorporate the voice of the customer into their offering, pivot their go-to-market strategy to focus on the customer, and establish a pricing strategy & model that would be a lever for growth.
Key deliverables included:
- A programme of workshops with the senior leadership
- Market Fit Analysis
- Pricing Strategy
- Market Segmentation & Persona Identification
- Voice of the Customer
Company details
- Industry:
- Business and consumer services