TARRALUGO LTD

A creative AV solution provider faced a pleasant challenge. They had successfully sold & delivered a proof-of-concept for an immersive client experience centre to a global payments provider. This innovative solution enabled the client to tell their story to their respective clients in an engaging and interactive manner. However, the AV solution provider had not anticipated what would happen after the POC and the client requested global deployment.

With a solution that included content production & curation, custom software, hardware, and 24 x 7 support, they quickly needed to productise & operationalise their offering, deploy it internationally and set-up the commercial structures. All in a way which was scalable and repeatable for other clients.

Key deliverables included:

- Go-to-Market Strategy
- Commercial Models, Frameworks & T&C’s.
- Product Strategy
- Pricing Strategy
- Sourcing Strategy