CREATIVE VIRTUAL LTD
Rest uses virtual agent Roger to improve engagement with their customer base of digital natives and provide 24/7 support
Customer Success Story: Rest
With nearly three-quarters of their customer base under 40, Rest was looking for a way to connect with a customer base of digital natives. They knew that their digital savvy customers were comparing them with other digital experiences, regardless of industry or service. They also knew that most of their customers were starting their experience on the Rest website.
The addition of a virtual agent on their website was aimed at enriching their customer experience to:
* Increase engagement with a customer base of digital natives
* Provide customers with 24/7 support in their channel of choice with 0 FTE (full time equivalent) cost
* Better understand the customer experience to uncover pain points
Company details
- Industry:
- Financial and professional services
"Connecting and empowering our customers to thrive is at the very heart of what we do at Rest. Our Virtual Agent Roger has opened up yet another channel for our customers to engage and receive service from us. We’re excited about the insights we’re gaining to better understand and further support our customers to achieve their goals."General Manager, Customer Service Rest