LUCKY7 AGENCY LTD
lucky7 shot multiple versions of each creative element, and matched these elements to each consumer.
SaniGo: Creating a global digital advertising campaign
SaniGo is a new travel brand, new to the consumer and retail market. lucky7 developed the brand's end-to-end consumer launch campaign in early 2020, launching initially in 5 European markets. We have recently launched in the United States, and are expanding the campaign to Australia and New Zealand next month.
We created an 'addressable' digital campaign: creating thousands of personalised digital ads, each hyper-relevant to potential customers, based on their previous digital behaviour, ethnicity, country, language, and travel confidence. Unlike regular digital ads, this personalisation at scale resulted in click-through rates of 7%, smashing the industry benchmark of 0.7%
We identified & collaborated with local influencers in each market to boost relevance, endorsement, and recommendation.
Our launch countries. Though our addressable set-up lets us turn on up to 36 countries with just 24 hours notice.
Company details
- Industry:
- Creative and media