COMMERCECENTRIC UK LIMITED
Digital Transformation
Digital Transformation Project - Entertainment Sector
Our brief: Create a transformation plan to deliver the Business Mission as defined by our Audit:-
Convey purpose to customers with integrity and intent
Create value for customers both existing and new
Reach relevant audience with whom our message resonates
Create clear journeys introducing customers to the brand and keep them coming back
Delivered:
6 month plan with defined workstreams & dependencies. 3 “Sprints” identified (2 months key deliverables in each):-
1. Plan & Analyse
2. Build
3. Grown & Repair
Result: Immediate increase in revenues, retention and engagement; improvements to marketing email engagement rates (early lifecycle). KPI mapping and business metrics in place and being used. Team alignment and coordination.
CommerceCentric has now been retained for a further 12 months for ongoing support.
Company details
- Industry:
- Software and computer services
“CommerceCentric is a trusted marketing partner for Reto Moto. They have helped us understand where the digital marketing growth opportunities are and provide us with first-rate strategic and operational marketing support for all our online channels. They have a 100% focus on delivery and results and are a great team of experts to have on our side.”Jean-Marc Broyer CEO RETO MOTO