ESPRIT DIGITAL LIMITED
Bespoke Outdoor Double Sided 75" Totem
Westfield USA Digital Advertising Deployment
In what is being seen as a game-changer for the digital out-of-home sector in the US, Westfield is in the process of replacing their traditional paper-based advertising furniture with a network of freestanding 75” LCD Pods in 17 of their malls.
The first phase of the project included the following:
147 Double-sided Indoor Units
18 Double-sided Indoor Tall Units
3 Single-Sided Indoor Units
1 Wall-Mounted Indoor Unit
54 Double-sided Outdoor Units
All units were designed and manufactured in the UK and then assembled in the US by Esprit Digital.
These stunning new pods have been deployed in a variety of formats for both indoor and full outdoor use. They incorporate the latest Cortex thermal and remote management technology, virtually eliminating physical maintenance visits. Almost any issue can now be resolved from our Network Operating Centres around the world. As well as full audience measurement, the pods have built-in iBeacons and ClearSpace™.
Bespoke Outdoor Double Sided 75" Totem
Bespoke Outdoor Double Sided 75" Totem
Company details
- Incorporated:
- 07 March 2002
- Industry:
- Retail and luxury
Our aim was to transform out-of-home mall advertising and we certainly achieved and exceeded that goal thanks to Esprit Digital. Our network provides brands with an opportunity for limitless creativity while offering live data and high levels of consumer engagement. The pods look better than we could have ever imagined and the project team successfully installed across all locations seamlessly. Esprit’s experienced operations managers were permanently on hand to advise and guide us through the process, making the journey smooth from beginning to end.”Charley Delana Executive Vice President, Westfield Westfield USA