Rare:
Overview of case study
Helping USA retailer understand European Market
A USA-based retailer came to us with a problem, both online search and store visits have seen a decline, in key market territories and they didn’t know what was causing it. This came at a time when many competitors were also seeing a slump in performance.
Working with C-level executives we identified there there may be many factors that are leading to the suppressed interest in the brand. We designed and implemented a three phased research project to establish whether there is an issue with brand perception, the competitive landscape of the market in general, across 4 key country markets, across central America and EMEA.
The work was sponsored by C-Suite executives, who taking on the feedback, have started to adapt their brand proposition and service offering as a result.
Company details
- Industry:
- Retail and luxury
It's a very great insight which will help us to better understand the market, thanks again for all the work it's definitely helping us a lot to better understand these issues.Global Brand Marketing & PR Director Claire's Accessories