This section isCase study
Reentry Strategy for UK Market Success
Case study short description:
A European mattress manufacturer sought to establish a direct presence in the UK market after a previous failed attempt through a distributor. To identify the reasons for the past difficulties, a thorough analysis of available data revealed three key issues: misaligned location with the target audience, inadequate fulfilment of competitive conditions, and improper planning of service standards. Based on these findings, a comprehensive plan and project were developed to address these challenges in the new investment, including budget allocation and risk mitigation strategies.
Contact
Website
Company details
Incorporated
07 December 2018
Industry
Household goods, furniture and furnishings