A Case Study By Abeceder Limited

We helped a USA based technology tailor their training management tool they had developed for the UK market and to then launch the tool in the UK. We researched whether there was a need for an additional player in the market, and then organised taster events for potential UK based customers to try the tool. We identified and explained how, to accommodate the requirements of the UK market, the way the tool should be marketed in the UK would have to be different to the approach taken in the USA. We created a launch strategy, including marketing activities, publicity opportunities. At the time of writing the project is on-going