Homeware Manufacturer Wins Orders with Leading UK Retailers

Cristalinas is a Spanish company specialising in home fragrances & natural air fresheners. Having become one of the market leaders in Spain, Cristalinas appointed The JMB Partnership to build their UK presence and penetrate the home fragrance market.

The JMB Partnership launched Cristalinas’ UK market entry strategy with a comprehensive lead generation strategy, including highly targeted meeting programmes with FMCG buyers at leading UK Supermarkets.

Adopting an integrated approach, JMB delivered a series of comprehensive meeting programmes, which were attending by Cristalinas and JMB.

JMB also managed the Cristalinas stand and trade show presence at the Autumn Fair, conducting activity both pre, during and post show activity to optimise marketing efforts.

The outbound sales activity delivered by JMB was highly successful and Cristalinas products are now stocked by a leading UK based supermarket and sales continue to grow in the UK.