CMMS Provider Accelerates UK Growth Through Lead Generation

Looking to enter the UK market, CMMS developer MC Global appointed JMB to launch the brand, acquire sales opportunities & ultimately gain a foothold in the market.

JMB successfully secured several high-profile meetings through an integrated approach of telemarketing, inbound lead management and trade show attendance, which led to MC Global’s first UK clients - one of which is still MC’s largest account to date.

In addition to securing 1-2-1 sales appointments, JMB acted as MC Global's UK sales offices – enabling them to validate the market, accelerate growth and create a soft-landing prior to investing in facilities & staff.

By year 2 of MC's market entry, JMB had helped them to identify & secure several clients, increase market share & recruit their initial full-time staff for their dedicated UK office. Since then MC Global has continued to grow & now have a number of high-profile clients in the UK & Europe.