Establishing credentials in British market

Using its extensive knowledge of the client’s sector, The Niblett Whellams Partnership designed and managed a comprehensive multi-channel campaign to raise awareness of the brand and communicate the credentials of the company to potential customers. The challenge was to help differentiate the company’s offering in an already saturated market, in which it could not compete on cost alone.

Following eighteen months of sustained and consistent marketing and PR campaigning, the British subsidiary was able to demonstrate evidence that awareness of the brand had risen and report steady sales growth against an increasingly aggressive competitive environment.