Ford EcoSport // Annie Mac // Event Marketing

Ford Eco Sport was looking to engage their target audience and highlight the Ford EcoSport brand in a way that engaged people and grabbed their attention.
Ford selected Live Nation to help them reach their audience and Live Nation’s event marketing team worked with Annie Mac to create a VIP event that would reach far and wide to their target audience.
A bespoke website was created along with a logo and brand specifically for the event. The branding was carried across the website and was used on tickets and banners within the venue.
To encourage our audience to explore and experience this campaign – there is, of course, the chance to win a night with Annie Mac where everyone was a VIP as the event was limited to only 300 competition winners.
It was a VIP only night of lights, special effects and Super Star DJs fuelled by incredible music and placed Ford EcoSport firmly within its target audiences.
Effective event marketing combined with engaging digital content and drivers.