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Supporting Growth in the Drug Development Sector

Biomarkers can be used in understanding how well the body responds to treatment for a disease

Our activities included:

Obtaining insights via surveys and interviews with stakeholders working in academia, CROs, pharma/biotech, and venture capital
Facilitating an advisory group meeting of prospective customers from the biomarker field
Facilitating a strategic planning workshop for senior MDC stakeholders
Supporting the development of a business case to increase investment in the biomarker service

These efforts provided valuable insights that enabled us to advise MDC on the value proposition and market for its biomarker services. The strategic planning meeting led to identification of the strategic issues to be addressed to increase adoption of MDC’s biomarker services. The outputs were used to develop a business case and pitch deck to bid for internal funding. We're pleased to share that this facilitated a positive decision, and our recommendations are being implemented to boost engagement.

https://www.nexcea.com/biomarker-strategy

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https://www.nexcea.com/


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Life sciences