E-Commerce Optimisation

Our process involves analysing an already existing product page, and using our dedicated entity analysis system to identify entities that Google would expect to see on an authoritative web page for that product. We also measure competitor metrics and calculate the optimum values to gain trust from Google.

From a UX perspective we balance the needs of increasing user dwell time with strong calls to action to guide the user along the purchase funnel.

An example of this can be seen on the Bikesy page for the ever popular RCR Pro road bike. We looked at related road biking terms, other relevant Van Rysel Models, and put together a content structure that matched user intent.

Our process works across various sectors, not just e-commerce and can help make your existing product pages and service offerings perform better.