Spence and Partners - SEM

Problem:
Spence and Partners faced online challenges - poor visibility, few MQLs, and low search engine authority in a competitive market. Their goals were to boost online presence, quality leads, and conversion rate.

Solution:
We addressed issues by implementing robust tracking, auditing their website, and optimizing SEO and PPC. Initial findings: low organic search visibility, broad PPC, basic ad terms. We conducted keyword research, simplified content, and improved PPC, which informed SEO optimization. We also used our SEO Bomb® process to enhance website visibility.

Outcome:
Our tailored strategy achieved remarkable results:
Page 1 Google rankings for key terms.
34.6% increase in organic traffic.
211% boost in quality leads.
Generated £4.1m in business opportunity, a 4100:1 ROAS ratio in the last 12 months.