Expansion of an international payment service brand in Japan

Our experts led a three-month long project that provided strategic recommendations for the brand on building brand awareness and connecting with their audience in the right ways at the right time.

This covered:
Step 1: Market landscape overview, including the size of the market, analysis of migrant workers, competitor analysis, and how the international payments market works in Japan.

Step 2: Qualitative interviews with migrant workers in Japan for six nationalities, analysing their remittance behaviours and drivers for choosing a payments brand.

Step 3: Strategic recommendations with tactical ideas for marketing, promotions and products (including UX, UI of the brand’s app and website).

The strategic recommendations provided by Tokyoesque played a key role in securing their budget and planning marketing activities for the Japanese market.