Informational Website

- Pick and prioritised the right keywords, and implemented processes in place for each 'new' page that was initiated (whilst revisiting old pages to make sure they were up to scratch).

- Set up internal linking opportunities to ensure relevant pages were linked together.

- Deleted 'thin' pages that were not serving the overall website and merged pages that made sense (removed pages that didn't).

- Established writing guidelines to ensure the content team knew the right type of content to publish (and also why).

- Carried out several technical audits to uncover any major technical issues, the website was relatively free of any major faults in fairness but we cleaned up the core web vitals.