This section isCase study
Bank of England
The new Bank of England website being held up on a tablet outside the Bank.
Cyber-Duck has developed a close digital partnership with the Bank of England. Together, we ensure its digital identity reflects its powerful role maintaining the UK’s financial stability.
The Bank’s key information, news and resources were hard to find, the visual identity looked dated and ultimately didn’t satisfy their diverse audiences. The website just didn’t reflect who the Bank is today.
That’s why Cyber-Duck was brought in. Using our accredited user-centred design approach, we planned to design a captivating and user-friendly website for the Bank.
Our content audit and strategy could help the Bank become the trusted economic voice of the UK public and finance sector. We absorbed and rationalised all the content – 4,500 web pages and over 20,000 PDFs – into a new information architecture, creation and migration plan that simplified all user journeys.
Early statistics indicate that the average time spent on the Bank’s website has increased by nearly 30%.
The museum section of the new Bank of England website being held up outside the museum.
Contact
Website
Company details
Incorporated
18 January 2002
Industry
Financial and professional services