Full-service marketing for the Plastic Oceans Foundation

Plastic Oceans is dedicated to removing waste plastic from our oceans. Our task was to create a new logo, a brand tone of voice, improve their website experience, and plan a digital marketing campaign to launch their film.

Results?

“Off the charts” is a bit of a cliche, but in reality it does fit in this case, as the following successes have been achieved:

104% increase in total social media audience
360% increase in total social media engagement
301% increase in social media referral traffic to their site
1,000% increase in total website traffic
24% increase in time spent on the website
78% increase in donations
Meanwhile, A Plastic Ocean has also been an overwhelming success, and more importantly, has proven to be a powerful educational tool and agent of change. Accomplishments include:

#1 in iTunes in three countries
Successful launch on Netflix
Over 400 screenings in 60 countries
10 Film Festival Awards