User Experience Optimisation for Greaves of India

Greaves India offer bespoke luxury tours around India. Every detail is meticulously planned to ensure your holiday is hassle free and runs smoothly. We were lucky enough to experience Greaves’ hospitality first hand as our MD undertook a relaxing week long excursion around India’s sights and first class hotels and restaurants.

Greaves felt that their website wasn’t delivering the same levels of elegance and luxury as their tours, so hired Crowd to make sure the digital marketing reflected the Greaves brand values.

With a bank of fantastic photography available, Crowd set about creating an immersive website to highlight the varied experiences to be had on a Greaves tour. Coupled with a simple typographic treatment and illustrated flourishes, the site is a joy to explore across all devices especially tablet where we envisage most users will browse.

In addition, we were able to help Greaves streamline their sales process with a tool built into the CMS of the site.