Global Social Media for Razor

As one of the most innovative international toy brands, Razor’s key global demographic is a youth audience that’s switched-on and social media savvy.

For Razor, the challenge is engaging and growing with their online audience. To this end, we’ve devised a global social media strategy built on big ideas and created an immersive online platform for high impact product launches.

Engaging Razor’s audience calls for sophisticated social media, entailing myriad facets from influencer identification, management and outreach to microsite and campaign development; and from paid social to video production and continuous content creation.

Delivering not only greater levels of engagement and more followers, but also accurate metrics and meaningful analysis, we’ve been able to help Razor grow with their global audience by continually evolving and adapting their social media presence.