This section isCase study

Branding YR

Over the years, YR Store has had concessions at Selfridges, Topman, Topshop UK and US.

YR Store started as a retail concept showroom near Oxford Street, London. After a successful launch and its arrival to Shoreditch, we were asked to reposition the brand for a more fashion-savvy audience and put it through a visual overhaul ready for its relaunch at Topshop’s flagship store at Oxford Circus.

We approached the project with a rigorous research and brand strategy exercise to capture the essence and unique nature of the brand. Working alongside the YR Store team, our mission was then to define the world’s first live design and print fashion brand.