Launch Bicycle in the Design Museum

+ Our agency organised the ‘Design Museum Takeover Weekend’ organised focusing on ‘world’s first’ aspects of exhibition for cycling media, working with museum’s PR team to spread message across mainstream press
+ Boosted exhibition with one-off kickstarter funded event for the world’s rst 3D printed bamboo bike
+ AMA supported event by managing social media and live blog for online audience and created a video for London’s The Evening Standard newspaper
Results
+ Promotion by museum and AMA, with over 100 articles shared to an online audience of over 3 million
+ Brand recognition increased globally, proven by dramatic increase in orders of Home Build Kits for building bicycles.