Italy - Public relations services

Description

O.P.A.S. (Pig breeders product organization) as the proposing body of the 3-year program ‘Eat and Think Pink China (acronym ETPC), an information and promotion program presented to the European Commission pursuant to Reg. 1144/2014, 1829/2015 and 1831/2015, following the call for proposals for 2020 simple programs published in the Official Journal of the European Union 15 January 2020 No (2020/C 12/07), and approved by European Commission Decision C (2020) 8663 of 14 December 2020, announces a call for tenders for the selection, through an open competitive procedure, of an implementing body in charge of carrying out the actions aimed at achieving the objectives set within the 3-year program ‘Eat and Think Pink China (acronym ETPC), which will take place in the Third Country of China including the Hong Kong area and which will cover products: fresh/chilled pork and frozen, as well as pork-based preparations.
Specific objectives of the program: At the end of the 36-month action it is estimated to have No 1,383,317 people who have increased the level of knowledge regarding the EU products promoted and to activate the marketing of the products of the proposing organization in this marketThis number actually expresses the impact indicator in terms of information return of the action.Topics to be addressed.As a main message, the quality of European pork and pork products will be communicated, in terms of food safety, traceability (guaranteed by a controlled supply chain), labeling and nutritional and health aspects. Alongside this main message, the specificity of pork production methods, animal welfare, environmental sustainability and the intrinsic characteristics of meat products will also be communicated.Pork (especially in terms of quality, taste, diversity and tradition).The messages will indicate the origin of the products in line with the provisions of the regulations and the convention, that is: keeping the EU as the main message, indicating the national origin of the product without obscuring the main EU message but integrating it, reserving 'indication of origin only for visual and non-audio material.Target groups:1) Operators, main and direct target group, divided as follows:(a) trade operators: importers, distributors, retailers;(b) media operators and KOLs: sector press, food and beverage, cooking, wellness, nutrition, key opinion leader, social media/web influencer;(c) HoReCa operators: chefs and restaurant operators;(d) sports operators: sports doctors, nutritionists, technical staff, professional sportsmen;2) Consumers, indirect target group, with particular focus on adult food lovers (25-54 years), attentive to the issues of well-being, health and cooking, of medium-high socio-economic class, residing in the major metropolitan areas of both markets.Activities to be carried out:— public relations (press events),— website,— social media,— advertising,— communication tools (promotional materials and videos),— exhibitions,— workshop seminars,— training courses for cooks,— study trips to Europe,— promotion at the points of sale— market research and surveys.

Opportunity closing date

25 February 2021

Value of contract

£1m-5m