Germany - Landesgartenschau 2027 gGmbH is awarding a framework contract until the end of the La

Description

The Landesgartenschau 2027 gGmbH is awarding a framework contract until the end of the Landesgartenschau Oberhessen 2027 with a design agency for the further development of its brand image; With this award procedure, the client hopes to find a qualified specialist company for the service period from the award of the contract until 15.10.2027, which can carry out the following services in particular; In the course of the services, the contractor must permanently ensure that the strengthening of the "Landesgartenschau Oberhessen 2027" brand is at the forefront of all efforts. Garden shows are of media and editorial interest. Although every garden show is different, garden shows already have a brand promise that needs to be kept; the task is to further develop the existing corporate design in such a way that it takes into account the site-specific features and emphasizes the uniqueness of the inter-municipal Oberhessen State Garden Show. It is of fundamental importance for this temporary project to create a distinctive visual image that is used in all relevant channels in order to reach the people of the region in an emotionally appealing way and enable identification. The appeal of the brand image must extend into the metropolis of Frankfurt am Main and the surrounding cities within a radius of 150 km. The aim is to attract 400,000 visitors to the Oberhessen State Garden Show; to this end, the contractor is developing a central idea, the visual bracket for all means of communication. The CI already developed is to be retained and used as the starting point for the assignment. The further development of the brand is also and especially important in terms of image promotion, as the CI will be continued with the Oberhessen Association even after the State Garden Show.

Opportunity closing date

25 November 2024

Value of contract

to be confirmed