Germany - Content campaign for Eastern Bavaria to address the target group-specific generation
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Details
Provided by
- Opportunity closing date
- 16 September 2024
- Opportunity publication date
- 21 August 2024
- Value of contract
- to be confirmed
- Your guide to exporting
Description
Content campaign for Eastern Bavaria to address the Generation Z target group
The aim of the campaign is to position the destinations of Eastern Bavaria as dynamic and exciting travel destinations specifically for
Generation Z. The young target group is to be inspired by creative and interactive content,
to discover and actively experience the leisure activities, nature experiences and culture in Eastern Bavaria.
At the same time, the aim is to increase the visibility of the destinations among Generation Z and encourage greater interaction and
engagement of the target group through creative and personalized content on social media.
Lot 1: Production of photos, reels and video snippets on various tourism topics in the
destinations in Eastern Bavaria
Lot 2: Social media marketing with the content produced in Lot 1
- Opportunity closing date
- 16 September 2024
- Value of contract
- to be confirmed
About the buyer
- Address
- Tourismusverband Ostbayern e.V.
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