Germany - Conception, production and placement of an information campaign in the project "DiFü - Digitalführerschein für Deutschland" (Digital Driving Licence for Germany)

Description

Supported by funds from the Federal Ministry of the Interior, for Construction and Home Affairs (BMI), Deutschland sicher im Netz (DsiN) is creating the project "DiFü - Digital Führerschein für Deutschland" (DiFü - Digital Driving Licence for Germany), a further education offer for broad sections of the population, which strengthens the digital competence level of participants and creates a certificate recognised throughout Germany as proof of these competences. The offer is embedded in an information portal, which informs about relevant questions in the digital everyday life of consumers and professionals on a daily basis and in this course encourages to participate in the driving license.
The goal is to become the number one provider of digital skills education and certification in Germany within two years. To achieve this, the aim is to gain 500,000 registered users and 280,000 certified graduates.
For the launch of DiFü, a cross-media information campaign is planned to build visibility, trust and a positive reputation within the target groups.
The invitation to tender for the information campaign essentially consists of the following points:
The time schedule and the services to be provided in detail can be found in the tender documents.

Opportunity closing date

03 September 2021

Value of contract

to be confirmed