online event
Spot the differences: Business and culture in India
Thinking of selling into India? Join this session to get some top tips on how to communicate in this market ensuring you make a great first impression!
What you’ll learn
- Improving business communication
- Indian attitudes and values
- Practical tips when exporting to India
Description
At the heart of one of the world’s youngest and most vibrant economic regions sits India with which the UK have strong ties through people, ideas, institutions, language and technology. This huge and growing market is seeing a sustained period of strong growth, creating for UK companies across a broad range of industries, namely Automotive, Fintech and Technology.
However, a successful trade partnership is just not about numbers - it is also about forging a relationship of trust between seller and buyer. This webinar will help you improving your communication with counterparts and customers in India by giving you a sight into Indian cultural attitudes and values. Knowing your way around the dos and don’ts in Indian business culture, as well as the importance of language and translation, will save you from uncomfortable miscommunications in this highly competitive market.
Speakers
Gerti Willis
Communication & Culture Adviser, Department for Business and Trade
Gerti has over 25 years of experience negotiating contracts with language trainers from many countries and cultural backgrounds which has given her in-depth knowledge of cultural diversity. She has previously worked in Germany for an organisation setting up Fair Trade projects in Kenya, India & Sri Lanka.
Shrushti Chhapia MCIL
Co-founder & CEO, ELanguage World, member of the Association of Translation Companies
eLanguageWorld is a fast growing language service provider based in India and specialising in Indian languages. With continuous efforts to improve as a company and client satisfaction at the heart of the business, eLanguageWorld prides itself in offering top-notch services like translation, subtitles, localisation etc. to clients in 30+ countries. It holds corporate membership of ATC, ATA, ELIA and GALA.