Online event
Spot the difference! Business and culture in Western Africa
Wednesday 21 February at 11:30AM
Are you preparing for an in-person meeting, trade show or more regular engagement with a local client in Nigeria, or other countries in Western Africa? Join us to learn the dos and don’ts in West Africa that will save you from uncomfortable miscommunications.
What you’ll learn
- the common business attitudes and values in West African countries
- practical tips when trading with clients in Nigeria and other West African countries
- the support available from the Department for Business and Trade
Description
Africa is a vast and diverse continent with manifold economic opportunities across all sectors. Walking towards greater regional economic integration since the establishment of the African Continental Free Trade Area in 2018, Africa is home to five of the world’s ten fastest growing economies. Nigeria and West Africa are at the forefront of the continent’s fast economic development!
However, a successful trade partnership is just not about numbers - it is also about forging a relationship of trust between seller and buyer. This webinar will help you improving your communication with counterparts and customers in Nigeria and other countries in Western Africa by providing you with insights into the region’s cultural attitudes and values.
Speakers
Gerti Willis
Communication & Culture Adviser, Department for Business and Trade
Gerti has over 25 years of experience negotiating contracts with language trainers from many countries and cultural backgrounds which has given her in-depth knowledge of cultural diversity. She has previously worked in Germany for an organisation setting up Fair Trade projects in Kenya, India & Sri Lanka.
Irina Shmakova
UK Export Academy Adviser, Department for Business and Trade
Irina has worked in the private and public sectors, both in the UK and overseas. She has helped businesses of all sizes to develop their sales overseas, working across multiple sectors and markets.
With a particular interest in international market research, international communications and cultural awareness, Irina has led delegations of UK businesses on market visits and trade missions organised by Chambers of Commerce and DBT.