online event
How you can use social media to drive international growth
This session will highlight the importance of social media and how you can tailor your message to the right audience on the right platform for the right market. These sessions will give you a competitive advantage when accessing new international markets – enabling you to drive traffic and build your brand.
What you’ll learn
- Understanding the importance of social media for businesses in the digital age and the development of a strategy.
- Examination of the common social media platforms used worldwide.
- Recognition of the cultural differences between countries in their use of social media.
Speakers
Charlie Garnham
Digital Trade Adviser, Department for Business and Trade
Charlie loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners overseas. From handbags to security gates, biogas converters to recruitment services, Charlie supports all types of businesses with their export journey. In her spare time, she enjoys long walks in her local area and enjoying good food in the South West.
Nigel Barker
Digital Trade Adviser, Department for Business and Trade
Nigel is a former systems architect and digital adviser for the Department for Business and Trade.
He has helped to support businesses across the UK and Europe improve their online presence for over 25 years by taking often complex technical problems and explaining them in a very down to earth way.