online event
Serving up International Success: Nairn’s Oatcakes Journey to New Markets
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Want to hear the secret to success in selling your food and drink to overseas markets? Come and hear how Scottish brand Nairn's Oatcakes have shared Scottish oatcakes with over 30 other countries around the world.
What you’ll learn
- understand the key steps in developing an export strategy for your food and drink business
- learn practical tips for success in global markets
- gain inspiration and motivation from a real-world success story of a UK food and drink producers journey to becoming a global exporter
Description
Hear from Katie Birrell, Head of International Sales at Nairn’s Oatcakes, as she shares the inspiring story of how the iconic Scottish brand successfully expanded into international markets.
Nairn’s Oatcakes is well-known both in the UK and internationally, having successfully expanded into the overseas markets by promoting it’s focus on health, sustainability and quality ingredients.
Starting in John and Sarah Nairn’s small bakery in Strathaven back in 1896, their products are now sold in over 30 countries around the world, including across Europe, the UAE and USA.
Come along and be inspired to take your food and drink brand to the world, too!
Speakers
Katie Birrell
Head of International Sales, Nairn’s Oatcakes
Katie Birrell is Head of International Sales Nairn’s Oatcakes. For the last 24 years Katie has been developing business for Scottish companies in overseas markets resulting in an in-depth knowledge of the intricacies of international sales.
Nairn’s are the largest producer of oatcakes in the UK, one of the UK’s leading and most trusted gluten free brands and their range is exported to over 30 countries. Whether your favourite is a super seeded or a stem ginger you won’t have to go far to find a fellow fan.