online event
Researching export markets part 1: Strategy planning and desk-based research
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Explore how to set up an effective programme of market research to inform your strategic decisions.
What you’ll learn
- The benefits of market research
- How to carry out strategic desk based research
- Where to find business and consumer intelligence online
Description
We will look at how to develop research objectives that link intelligence directly into your market entry strategy. Methodologies for market research will be discussed, and desk based research techniques will be explored.
You'll leave this session with the knowledge and confidence to set up an effective programme of market entry research and get you started with considering what global markets may be best for your business to expand into.
Speakers
Kerry Stagg
International Research Advisory Manager, Department for Business and Trade
Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with DBT for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.