Online event
Recipe for success: Exporting insights from superfood brand Creative Nature
Friday 12 July at 12:30PM
Get exclusive insights into how high-street brand Creative Nature have expanded internationally.
What you’ll learn
- Understand the key steps in exporting including market research, compliance with international regulations and distribution channels
- Recognise the importance of exporting for business growth
- Gain inspiration and motivation from a real-world success story of a UK company’s journey to become a global exporter
Description
Join us for an insightful conversation with Julianne Ponan MBE, owner and CEO of Creative Nature a superfood brand known for their delicious snacks.
In this exclusive event, Julianne will share Creative Nature’s exporting journey, offering a behind-the-scenes look at how they successfully scaled their business by entering international markets. Learn about the challenges they faced, the strategies they employed and the importance of considering exports when planning to scale your own business.
Speakers
Julianne Ponan MBE
Founder, Creative Nature
Julianne became owner and CEO of Creative Nature, a superfood brand, in 2012. Surrey based Creative Nature creates free from snacks, home baking mixes and superfoods that are free from the top 14 allergens and contain less sugar than other brands. Its products are stocked in Ocado, Sainsbury’s, Asda and Tesco.
Creative Nature currently exports to over 16 countries including the Middle East, Singapore, Australia and USA. Exporting has helped Creative Nature to increase its turnover and, because its products are manufactured in Britain, this holds a lot of prestige. Julianne advises: “Research the market before you enter it. It’s important to find the right partners or distributors and make yourself available to speak with them in their time zone. If offering exclusive distribution, make sure you have an agreement in place on the length of time and the termination clauses just in case it doesn’t work out.”
Raj Theper
UK Export Academy Adviser, Department for Business and Trade
Raj joined the Department for Business and Trade (DBT) in 2020 following a career in the Private, Public and Charity Sectors. Prior to joining DBT, Raj worked in the Midlands with the Black Country Chamber of Commerce, supporting businesses to develop and successfully execute their growth strategies.