online event
Navigating the US Food and Drink Market: Strategies for Success
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Want to sell your food and drink products over the pond to the USA and Canada? Join us to find out top tips and tricks for success in breaking into these markets.
What you’ll learn
- gain a comprehensive understanding of the US food and drink market
- learn more about the resources available from the Department for Business and Trade to help you successfully enter the US market
- discover how TAG CPG’s tailored compliance, logistics and operational solutions can help your food and drink brand grow in North America
Description
Join us for an in-depth exploration of the North American Food and Drink Industry, where we’ll uncover key difference between the US and Canadian markets.
We will dive into guidance on topics such as market access, regulatory frameworks and shifting consumer preferences. We'll be providing you with insights into high-growth sectors like plant-based proteins, alcoholic beverages, and sustainable packaging while understanding the costs, risks and opportunities associated with entering these markets.
We will also be joined by experts from TAG CPG, who will share extensive knowledge on FDA and USDA compliance, as well as logistics, operations and supply chain management. Come along to learn how they can help you navigate and overcome the challenges and complexities of entering and operating in the US market.
Speakers
Mollie Brown
North America Lead for Food and Drink, OCO Global
Mollie specialises in the Food and Drink sector, supporting private companies and government entities with international growth strategies. She excels in market research, strategic partnerships, and program implementation.
Mollie has collaborated with trade agencies like the Australian Trade and Investment Commission and worked on North American export promotion programs. Based in New York, she holds a BA in French and Spanish from Queen’s University Belfast and speaks English and French.
William Madden
Co-Founder, TAG CPG
Senior Partner William Madden Ph.D. is a visionary force in the food industry with over 25+ years of impactful experience. Renowned for his prowess in big-picture operations, supply chain management, and adept contract negotiations, Madden has left an indelible mark on the industry landscape.
Madden's expertise has proven instrumental in helping a spectrum of businesses, from startups to multibillion-dollar enterprises, navigate the complex terrain of contract manufacturing and entering the US market.