online event
Market Selection and Research for a Food and Drink Exporter
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Join us for a 45-minute webinar on the process for market selection and research for food and drink exporters and how you can access information and data to enable you to make considered choices on the export markets you should target your efforts.
What you’ll learn
- Learn how to acquire information and understand market access requirements.
- Gain an appreciation of the importance of terms of trade and the regulatory environment of a target market.
- Develop a strategy on how to narrow down your market selection and the tools to assist in this process.
- Plan the process for presenting a product for export.
Description
It’s a big world out there and you need to be realistic about your resources. We’ll point you in the right direction to make you aware of all the points you need to consider in terms of market potential, market access, trading practices and regulatory environment. The information is all out there it’s just a matter of knowing where to look. You’ll get an insight to the process and hopefully gain an appreciation how to narrow down your focus on the target markets with the greatest potential. The presentation will include slides to guide the discussion, followed by a 15-minute Q&A session to address any questions.
Speakers
Maighdlin Gibson
Customs and trade specialist, The Institute of Export & International Trade
Maighdlin has over 13 years’ experience in NI and IE. Delivery of public training courses, and customs and SPS consultancy through the Chartered Institute of Export & International Trade.
Extensive International trade experience, stemming from a background in Freight forwarding and customs services.
Specialist areas include perishables, pharmaceuticals and aerospace industries.
Specialist interests include customs procedures and the Windsor Framework.