online event
Localisation – six essential steps to adapting your content for a global audience
Localisation is the secret sauce you need to ensure that you maximise your online and offline international marketing output. This webinar focusses on the essential elements you need to create compelling content for your international audiences.
What you’ll learn
- Why domains are important for website localisation.
- How to tailor your images and colour use to an international audience.
- Why good translation is essential to ensure that your content accurately reflects the original meaning, cultural nuances and values of your target audience.
Speakers
Charlie Garnham
Digital Trade Adviser, Department for Business and Trade
Charlie loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners overseas. From handbags to security gates, biogas converters to recruitment services, Charlie supports all types of businesses with their export journey. In her spare time, she enjoys long walks in her local area and enjoying good food in the South West.
Nigel Barker
Digital Trade Adviser, Department for Business and Trade
Nigel is a former systems architect and digital adviser for the Department for Business and Trade.
He has helped to support businesses across the UK and Europe improve their online presence for over 25 years by taking often complex technical problems and explaining them in a very down to earth way.