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Online event

Is B2B eCommerce Right for My Business? Opportunities and Insights for UK companies looking to sell B2B globally

Monday 14 April at 2:00PM

Unlock B2B e-Commerce success. In partnership with the Digital Commerce Team’s E-Exporting Programme this webinar helps you build an effective digital strategy, debunk myths and uncover revenue driving opportunities.

What you’ll learn

  • Understand the fundamentals of B2B eCommerce—how it differs from B2C and why it’s more than just having a website.
  • Debunk common misconceptions—clarify what’s essential versus what’s overhyped in B2B digital commerce.
  • Identify opportunities for digital growth—assess whether eCommerce is the right strategy for your business and how to navigate key implementation challenges.

Description

For many business leaders, the question isn’t if they should pursue eCommerce but how to do it successfully. This webinar demystifies B2B eCommerce, helping CEOs, COOs, and other decision-makers understand the key considerations for building a digital strategy. Whether you are new to eCommerce or looking to refine your approach, this session will debunk common myths, clarify jargon, and identify real opportunities that drive revenue and efficiency.

Join Jason Hein & Chris Gee, B2B eCommerce Association Global Directors, as they provide practical insights into how B2B eCommerce works, what it takes to get started, and why digital adoption is crucial for future growth. This session is designed specifically for non-technical executives who need a clear roadmap for making informed decisions.

Speakers

Jason Hein

Global Director, B2BEA

Jason is a seasoned expert in B2B digital transformation, Jason specialises in helping manufacturers and distributors navigate the complexities of eCommerce

Chris Gee

CTO, B2BEA

Chris is a technology leader with deep experience in B2B platforms, integrations, and scaling eCommerce operations.

Emma Jones

Lead - Partnerships and Strategic Alliances for Digital Commerce Team, Department for Business and Trade

Emma has worked for the Department for Business & Trade for over 6 years & works in the Digital Commerce as Lead for Partnerships & Strategic Alliances. Emma’s background is marketing & ecommerce on the client & agency side. Emma now leads several initiatives for the teams including B2B ecommerce, Digital, Retail and Immersive tech, female empowerment as well as digital strategy for the EU & Middle East. Having lived for in Dubai & France for 20 years overseas, Emma also has first-hand experience understanding the significance of different cultural markets & their potential.

David Williams

Digital Director, DCC Vital

David is a seasoned Digital & Ecommerce Leader with strong experience in international B2C and B2B, most recently at DCC Vital, where he transformed their existing ecommerce platforms to the next stage of digital maturity.

He previously worked for Deckers Brands and Charles Tyrwhitt.

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